Our Values

Experience the #1 EWG VERIFIED™ Beauty Brand

Experience the #1 EWG VERIFIED™ Beauty Brand

Ditch conventional cosmetics in products in favor of safer, natural alternatives that nourish your skin.

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Vegan, Carbon<em>free</em>® Nail Polish that Performs Beautifully

Vegan, Carbonfree® Nail Polish that Performs Beautifully

Reducing our carbon footprint is important. That's why we partnered with CarbonFund.org to neutralize our impact on the planet.

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News

Discover the world of natural through our eyes! From skincare tips, lifestyle and environmental hacks to inspirational interviews! Explore it all.

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Simple DIY Scary Skeleton Costume

Simple DIY Scary Skeleton Costume

Spooky season has arrived!! And what’s more Halloween than dressing up as a skeleton?! Step 1: Start by applying a...

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Halloween Makeup Tutorial - Maddy from Euphoria

Halloween Makeup Tutorial - Maddy from Euphoria

If you’ve been binge watching Euphoria on HBO as much as we have, you probably have makeup envy too! Throughout...

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Quick, Easy Last-Minute Deer Costume

Quick, Easy Last-Minute Deer Costume

This Halloween we are keeping it cute and simple by showing you how to re-create this awesome deer look using...

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Flawless Skincare in 5 Minutes or Less

Flawless Skincare in 5 Minutes or Less

It is no secret that Mineral Fusion is one of the leaders in natural beauty and firm believers in Making...

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Life is Complicated, But Your Makeup Should Not Be

Life is Complicated, But Your Makeup Should Not Be

We know that life can get crazy, between juggling work, laundry, or kids, but we’re here to help and let...

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How To Get the Perfect, No-Fuss Zoom Look, Naturally.

How To Get the Perfect, No-Fuss Zoom Look, Naturally.

Minimize Redness for a Fresh Face The camera can really pick up red and pink tones, so to avoid looking...

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Simple DIY Scary Skeleton Costume

Simple DIY Scary Skeleton Costume

Spooky season has arrived!! And what’s more Halloween than dressing up as a skeleton?! Step 1: Start by applying a...

Read more

Halloween Makeup Tutorial - Maddy from Euphoria

Halloween Makeup Tutorial - Maddy from Euphoria

If you’ve been binge watching Euphoria on HBO as much as we have, you probably have makeup envy too! Throughout...

Read more

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