Authorized Retailer & MAP Policy

This Authorized Retailer Minimum Advertised Price (“MAP”) Policy (“Policy”) governs how Luminary Brands, Inc. products (“Products”) are advertised by retailers and partners. By purchasing, acquiring, holding for sale, or selling Products, you acknowledge receipt, understanding, and intent to comply with this Policy. Luminary Brands, Inc. may update this Policy at any time with reasonable notice by posting revisions on its websites and/or providing written notice to brokers, distributors, and retailers.

1. Authorized Retailers

An Authorized Retailer (“Retailer”) is any person or entity that obtains Products for resale directly from Luminary Brands, Inc. or through established and approved distributor/broker channels. Retailers:

• May sell Products only within North America unless Luminary Brands, Inc. provides prior written approval for other territories.
• May not sell Products on any internet auction sites (e.g., eBay).
• Agree to follow this Policy when advertising Products for sale to end customers.

Unauthorized retailers have no rights to sell Products under any circumstance.

2. MAP Policy

Retailers are free to establish their own resale prices; however, Products may not be advertised—expressly or by implication—at a price lower than the current Minimum Advertised Price (MAP) published by Luminary Brands, Inc., except as expressly stated in this Policy. MAP applies to advertising in all media, including print, broadcast, catalog/direct mail, outdoor, and internet/electronic media.

Any price information on an internet site accessible via HTTP/HTTPS (or similar protocols) is considered advertising under this Policy. MAP applies to all internet pages and references, except pricing shown solely on final invoices or the final checkout page displaying a consumer’s purchase total at the end of the online purchase process.

3. Enforcement

Without assuming any liability, Luminary Brands, Inc. may cancel orders, refuse new orders (indefinitely), advise distributors to refuse orders, and/or terminate relationships with any Retailer that advertises or offers any Product below MAP. When determining whether a price falls below MAP, the value of “free” or “discounted” items, shipping, coupons, and rebates may be considered.

4. Unilateral Policy

This Policy is not an agreement or an offer to form an agreement with any Retailer; it unilaterally describes conditions under which Luminary Brands, Inc. may choose to supply or sell Products. Each Retailer is free to decide whether to follow this Policy.

Questions should be directed to: Tim Schaeffer, 165 1st St., Petaluma, CA 94952, or tim@luminarybrandsinc.com.

5. MAP Chart

In all cases, MAP = SRP at the time of advertising. The following chart represents full current items under the Mineral Fusion brand.

Mineral Fusion — Full MAP (SRP) Table