Mineral Fusion is proud to be the leading EWG VERIFIED ™ beauty brand with more than 130 verified products.
The Environmental Working Group (EWG) is a nonprofit, nonpartisan organization dedicated to protecting human health and the environment while promoting safe and effective products for all. With more verified products than any other cosmetics brand, we are especially proud to contribute to EWG’s mission of educating and empowering consumers to make better choices for their health.
The EWG VERIFIED™ seal is awarded based on rigorous verification criteria that includes compliance with strict ingredient standards, good manufacturing practices, and robust labeling. Verified products will be easily identified as free of potentially harmful chemicals and contaminants found in consumer goods. EWG launched the verification program in 2015, which takes its Skin Deep cosmetics database a step further. Skin Deep is a free consumer tool with online profiles and ratings for more than 70K cosmetics and personal care products. The database scores products and ingredients for their potential hazards and health concerns on a scale of 1-10.
Now EWG has made these product profiles even more readily accessible to consumers by integrating this information into their Healthy Living App. With one simple touch consumers can scan an EWG VERIFIED™ product from their phone and see how the product scores, easily verifying the level of safety of their personal care products and making shopping clean simpler than ever.Be sure to download EWG’s free Healthy Living App for iOS and Google devices, then simply scan your favorite EWG VERIFIED ™ Mineral Fusion product to learn more.